Ayun, Lizha Dzalila Qurrota (2023) Pemanfaatan Tiktok Sebagai Media Komunikasi Pemasaran Pada Akun @handmadeshoesby. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (COVER)
18043010014.-cover.pdf Download (1MB) | Preview |
|
|
Text (BAB 1)
18043010014.-bab 1.pdf Download (180kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB 2)
18043010014.-bab2.pdf Restricted to Registered users only until 2025. Download (217kB) |
|
|
Text (BAB 3)
18043010014.-bab3.pdf Restricted to Registered users only until 2025. Download (53kB) |
|
|
Text (BAB 4)
18043010014.-bab4.pdf Restricted to Registered users only until 2025. Download (539kB) |
|
|
Text (BAB 5)
18043010014.-bab5.pdf Download (78kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
18043010014.-daftarpustaka.pdf Download (156kB) | Preview |
|
|
Text (LAMPIRAN)
18043010014.-lampiran.pdf Restricted to Registered users only until 2025. Download (193kB) |
Abstract
The use of Tiktok social media has become a necessity at this time. PT. Delva Fashion uses Tiktok through the @handmadeshoesby account to carry out marketing communication activities for its products. The purpose of this study is to describe the use of Tiktok social media as a marketing communication medium on the @handmadeshoesby account. now his account has 1.2 million followers and 11.9 million likes. By using the SOME (Search, Optimize, Manage, Engage) model from Regina Lutrell. The research method used is descriptive qualitative with data collection techniques, namely interviews and documentation. The results of this study are that Handmadeshoesby utilizes Tiktok as a digital marketing communication medium by consistently creating content and live streaming.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.28 Strategic Planning | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Ms Lizha Dzalila | ||||||||
| Date Deposited: | 12 Apr 2023 04:23 | ||||||||
| Last Modified: | 12 Apr 2023 04:23 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/12919 |
Actions (login required)
 |
View Item |