Rarasati, Sekar Ayu (2023) Pengaruh Persepsi Kemudahan dan Kepercayaan Terhadap Minat Beli di Marketplace Tokopedia (Studi pada Mahasiswa FISIP UPN "Veteran" Jawa Timur). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Technological developments are marked by the rise of various e-commerce sites that offer product categories with a fast system. Thus, encouraging various companies to create online or e-commerce platforms that can be accessed easily, and can be trusted by consumers. Thus, the purpose of this study was to determine the effect of Perceived Convenience and Trust on Purchase Intention in the Tokopedia marketplace. This research is a type of quantitative research, while the population in this study are active students of FISIP UPN "Veteran" East Java batches of 2019, 2020 and 2021 with a total number of 2,938 students. With a sample of 100 respondents taken using a purposive sampling approach, and analyzed using multiple linear regression analysis techniques. The results of this study provide the result that the F test simultaneously states that Perceived Convenience and Trust have a significant influence on Purchase Intention on the Tokopedia marketplace, namely by calculating F-count (35.501) > F-table (3.09). Whereas the t test gives the result that partially perceived convenience and trust have a significant effect on buying interest in the Tokopedia marketplace as evidenced by calculations X₁ t-count value (4.667) > t-table (1.984); and X₂ t-count (4.974) > t-table (1.948).
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | SEKAR AYU RARASATI | ||||||||
| Date Deposited: | 08 Mar 2023 04:08 | ||||||||
| Last Modified: | 08 Mar 2023 04:08 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/12241 |
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