Pratiwi, Maulidya Feni (2022) Analisis Perilaku Konsumen Terhadap Keputusan Pembelian Pada Quoka Coffe Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The purpose of this study is to analyze the factors that influence consumers' decisions on Quoka Coffee to understand what consumers want each time they purchase the product. The research method used was a partial least squares (PLS) analysis of 50 subjects. Based on the results of the study that the t-statistical value of the factors that influence purchasing decisions at Quoka Coffee is high, it is obtained that it is greater than the t-table value of each factor except for the price factor on purchasing decisions at Quoka Coffee because it is smaller than the t-value. table (0.532 < 1.6765) or the t-statistic value is 0.532 and the p-value is 0.595 but has no effect on motivation and has no effect on purchasing decisions.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | PRATIWI MAULIDYA FENI | ||||||||||||
| Date Deposited: | 20 Jan 2023 04:16 | ||||||||||||
| Last Modified: | 20 Jan 2023 04:16 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/11031 |
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