Rondani, Renanda Pramitha (2023) Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Anggrek di DD Orchid Nursery Kecamatan Junrejo Kabupaten Batu. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The purpose of this study was to identify the characteristics of consumers at DD Orchid Nursery, analyze the influence of the marketing mix on purchasing decisions for orchids at DD Orchid Nursery, and identify consumer tastes at DD Orchid Nursery. The population of this study were all consumers who visited the DD Orchid Nursery, the number of samples taken in this study were 100 samples. This research data collection method was taken by collecting primary data obtained from documentation, literature, questionnaires and interviews. The results of this study are that the characteristics of consumers are dominated by female respondents. The marketing mix that influences purchasing decisions is product, price, promotion, place, people, process, and physical evidence that together or simultaneously have a positive and significant influence on purchasing decisions for orchids at DD Orchid Nursery. There is one marketing mix variable that is not partially or individually significant, namely physical evidence.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Renanda Pramitha Rondani | ||||||||||||
| Date Deposited: | 11 Jan 2023 02:44 | ||||||||||||
| Last Modified: | 11 Jan 2023 02:44 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/10841 |
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