PENGARUH CUSTOMER EXPERIENCE, TRUST DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION PADA RESERVASI TIKET PESAWAT DI APLIKASI TRAVELOKA (Studi Kasus Pada Masyarakat Kota Tanjungpinang Provinsi Kepulauan Riau)

Insyra, Dimas Barent (2022) PENGARUH CUSTOMER EXPERIENCE, TRUST DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION PADA RESERVASI TIKET PESAWAT DI APLIKASI TRAVELOKA (Studi Kasus Pada Masyarakat Kota Tanjungpinang Provinsi Kepulauan Riau). Undergraduate thesis, UPN "Veteran" Jawa Timur.

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Abstract

This paper aims to determine the influence of Customer Experience, Trust and Customer Satisfaction on Repurchase Intentions on Airplane Ticket Reservations in the Traveloka Application (Case Study of Tanjungpinang’s Citizen, Riau Islands Province) which can be explained partially or Simultaneously. This scientific work is a quantitative research and uses the Multiple Linear Regression test tool. The sampling technique in this study was by purposive sampling which had a total of 100 respondents who had filled out the questionnaire that had been provided and analyzed using the provided SPSS application. The results of this study indicate that there is a significant influence both simultaneously the variables Customer Experience, Trust and Customer Satisfaction on the dependent variable Repurchase Intention and partially each dependent variable on the independent variable. The results of this study show that Customer Experience, Trust and Customer Satisfaction can have a significant influence on the people of Tanjungpinang City, Riau Islands Province in making repurchases or Repurchase Intentions in making flight ticket reservations at Traveloka

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorDwiridotjahjono, JojokNIDN0701117001UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Divisions: Faculty of Social and Political Sciences > Departement of Business Administration
Depositing User: dimas barent insyra
Date Deposited: 22 Dec 2022 07:35
Last Modified: 22 Dec 2022 07:35
URI: http://repository.upnjatim.ac.id/id/eprint/10583

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